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Sunday, April 27, 2008

Are You Making These 3 Stupid Mistakes With Your Article Marketing?

Let us look at why article marketing is so popular at the moment. Prospects hate to be sold. By providing good solid content you can provide valuable information without the prospect realizing that you are actually selling to them. This creates credibility and trust for you as you will be seen as an expert in the niche that you focus on.

Some benefits of article marketing is that your content will primarily be viral in nature and they will be published on many other websites. They also help to improve your link popularity for your website and your search engine rankings.

Mistake 1 - Writing Your Article For The Wrong Reason Often because you are in a hurry to write an article to gain brand recognition, backlinks and build an opt in list you will write an article in a hurry. The primary reason for writing an article is to get it read and for it to be informative. If the article does not offer significant value people are unlikely to click through to your website in your bio and publish it on their websites.

Mistake 2 - Writing Your Article Without A Strategy

There are two main reasons that you will write an article. They are writing to brand yourself as an expert and also writing to build an opt in list. You need to decide what is your primary objective. Writing an article for creating expert recognition will mean demonstrating your expert knowledge. This will make your articles viral as people publish it. However, it may not be that successful for building an opt in list. So you have to decide if you are writing your article to build an opt in list or create your brand on the internet.

Mistake 3- Not Taking Advantage Of The Free Search Engine Traffic Often people will write an informative article that will generate some visitors when the article has been approved. However, once other articles are approved in the same category your article will no longer display on the list of recently approved articles in that specific category. So you will no longer get traffic if you do not optimize your article for keywords that are searched on by search engines.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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