Internet Marketing Articles - Have You Ever Heard of PRE-Selling? Probably Not Like This!

Article marketing is said to be one of the absolute best ways to get the most highly targeted traffic to your website. If you haven't heard this yet, you will be hearing this again. Want to know something that will really help you be effective when writing Internet marketing articles? Don't write about your product or services!

Most of you haven't heard that before. Then why would I write articles you might ask? Simple, to passively introduce yourself using a concept called PREselling to find people that have an interest in topics related to your products or services so that when they do need or want to look at some specific information, you have already shown them that you are credible and capable of giving an unbiased opinion.

It's a simple strategy really, even though it is grossly underutilized. Your information or topic should cast a wider net than your products or services do. What I mean is, if you write an interesting article on where to place your tent so you don't get caught in a flash flood while you are sleeping, and then throw in 4 helpful tips on cleaning and storing your tent after use, that will cast a pretty broad net from someone that might be a serious camper to a back yard camper who just wants to store his tent properly.

When they get to your resource box, it is best to keep with this same strategy. Saying something to the effect of "For other useful tips and little known camping strategies visit our web site," and then give the link. Even when your reader gets to your website you don't pounce on them. Here you will have great content and useful information too.

In this case, let's say you have affiliate agreements with manufactures of all different types of camping gear. Instead of having big ads all through your content, a more effective method is to create pages on your site where you do multiple product reviews. For example, a compass review page where you took the top 5 compasses and reviewed them to help your potential customers find just the right compass for their particular needs.

This is the ideal way to use article marketing and the PREsell process to drive highly targeted traffic to your affiliate links which people can use to buy products in which you get paid for the marketing. Have you ever thought you could be more successful by being less pushy?

Let's look at this from the reader's perspective once. How many people do you think are out looking for compasses? Not very many. But if they are, let's say you get your 1% of them to come to you and buy a compass by paying for ads and not using the PREsell process. In contrast, by using the PREsell technique outlined above, you get your 1% plus. Let me give you an example of someone you would not have gotten if you had just written about compasses.

I am a father that is working with my son on merit badges. This last Saturday we camped out in the back yard for the first time. I wasn't quite sure how to take care of the tent so I did a search online to see what I could find. I ran across your article, and was glad to find just what I was looking for, a quick tip on cleaning and storing my new tent.

On the bottom, I see in the resource box, that your site provides other useful tips and strategies that I might need in the future. I go to your website to take a quick look and see what other info I might find useful. While reading another article, I see a link that I can read a review on 5 different compasses. This is cool, because I knew I needed to buy a compass for me and my son for scouts.

If there would have just been an ad, I would have read it and still taken some time to look at a few more ads to try and learn some more information before I bought anything. But after reading all 5 reviews, I could see exactly why one of them was just perfect for what I would need.

I was sure glad there was a link right there so I could just order that one, get what I needed, and not have to spend any more time on it.

This is the power of PREsell. Never would the reader put up their guard, because no one was every saying, hey look at me, I am the best - want to buy me? Which would put up anyone's guard. Instead, I provided the reader with the information that they needed to follow the natural course of how most people make a buying decision without any hype or pushiness.

What if the text links strategically placed throughout your site lead your readers to a page that had 8 links on it, each to a review of 5 different brands of the same type of products? Check out our review on 5 different flashlights. Check out our review on 5 different fishing poles. Check out our review on 5 different knives. None of these things were sold in your article, but all would be perfect fits for your readers.

Maybe you have affiliate agreements for all 5 products maybe you don't. But in either case, you have created an environment where your reader can buy what they need without ever having to feel pushed, threatened and defensively putting their guard up. I think you get the idea. This is article marketing utilizing PREselling at its best.

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